Frequently asked questions
What does The Spark Labs do?
We help business owners clarify brand identity, translate strategy into purposeful creative work, and support confident marketing – all through a structured Lab journey.
What is a branding strategy?
Brand strategy defines who you are, your audience, your positioning, and the guiding principles behind your visual and verbal identity. It’s the foundation before design or marketing.
Do I need branding before marketing?
Yes, a clear brand strategy ensures your marketing feels aligned, intentional, and effective rather than guessing or reactive.
How does your three-Lab approach work?
We begin with Brand Lab (clarity), then Creative Lab (expression), and finally Marketing Lab (ongoing support). Each step builds on the last for consistency and momentum.
Who is The Spark Labs for?
Business owners who want alignment, clarity, and confidence and are open to strategic guidance that is then implemented.
Where are you based?
The Spark Labs works with clients primarily across the UK, supporting both local businesses and those working globally.
